One Day. One Clear Way Forward. 

You've built an amazing business your clients rave about. They love referring other folks to you. The only problem is, those referrals aren't always consistent - which means your cashflow isn't always either.

You already know the answer is marketing, but more than that? You know it's time for more than some haphazard social media posts and the occasional email out to your (let's be honest) mostly dead list. You want to create momentum you can actually maintain. 

Mostly? You're ready to not be everyone's best kept secret anymore.

Hi, I'm Dusti, and I can help.

With over a decade in experience across B2B, B2C, and every B in between, I specialize in helping personality-driven brands - that's you - tap into your star power. 

Star power doesn't come from playing into some guru's dried up, been there done that method. It's forged in the fires of what lights us up, what keeps us up at night, and what we do better than anybody else.

And that's the perfect place to start with your marketing - your strengths.

Pitch perfect positioning doesn't happen when you're dreading sitting down at your desk to write social media updates. Messaging that makes your clients swoon? That's made in the moments you're not just in your element - you're on fire.

And in one day, we can bottle that fire up and turn it into the most powerful marketing strategy you've ever touched. 

Catching Fire is a VIP day experience for mission-driven brands ready to turn their star power into staying power.

Here's how it works. We'll meet during the day over 3 sessions, with breaks in between for lunch + working through our action items, with each session serving a particularly spicy outcome.

Set The Stage

Figure out exactly what's working, what's not, and why. Between onboarding and the end of our first session, we'll audit what you've done so far to get the insight we need to .

Strike A Match

No two businesses are exactly the same, and no two marketing plans should be either. We'll design a strengths-based strategy that sets your your heart aflame.

Light It Up

What's the next bold+brilliant choice to set your marketing on fire? We'll get your action steps dialed so you can do it (or delegate it). Champagne toast optional.

Curious what you'll leave with?

Every Catching Fire VIP Day is an experience customized to get you your most-coveted marketing materials. Your day could include...

  • A strengths-based social media strategy - and burning down your newsletter
  • An ADHD-proof marketing plan
  • Discovering how to bridge the gap between your existing offers
  • Falling back in love with talking about what you do
  • Identify content repurposing opportunities
  • Infusing your brand identity into every step of your pipeline
  • Wigs. Definitely wigs. (Possibly additional costume pieces as needed.)

It's time to make a power play.

I only work with the most committed and aligned clients. Let's make sure we fit like a glove, and make magic with your marketing.


Randi Buckley

She will deliver and deliver big time.

Working with Dusti is one of the most seamless and effective things I do in my business. In part, it’s that her work is top-notch and wildly effective. It’s also that she will deliver, and deliver big time. But the thing that has me place my reputation and body of work in her capable hands is that she gets me and I trust her. Dusti understands the nuances of my work, the uniqueness of my voice, and shares my passion in getting my message out and heard. She believes in it and therefore, in me. And when you hire someone to support you, you dang-well want to be sure they believe in you and that you’re not just a deposit into the bank. And my trust? She has all my passwords.

Not that that is my highest measure, but that I don’t even have to think twice about that. Dusti operates from her values. Her boundaries (which you might suspect is a wildly important thing for me) engender my trust, speak to the essence of who she is, and have me know I can count on her no matter what. And I do.

I almost don’t want to tell you about her and to keep her this incredible secret… but I’m made of different stuff. Many of us need her to carry our vision whether it’s minor tech support, to creating a masterpiece. I know, without a doubt, that if she’s in the passenger seat, good things are going to happen and they’ll happen with integrity, professionalism, and a whopping dose of love. She’s quite dear to me and no doubt, in working with her, you’ll come to see why.

From all of my heart, woman, thank you, Dusti.

Danielle Savory

She kept me on track.

I had gotten to a place in my business where I had completely outgrown my website, my brand all of it. I had made the choice to just get out there and do the damn thing – which was awesome – but now my business is scaling massively and I needed a brand, a website, and positioning to match that growth.

Working with the reinvention co was incredible. Dusti immediately understood the elements I needed to help elevate my brand on the outside. She asked the questions I didn’t even know I needed to answer. She helped me find the creative direction that felt like me, but not just the current me, the me who is running her future business.

She kept me on track and was, and continues to be someone I trust to ask questions to. She is brilliant with what she does, is quick to deliver and available to answer questions and fix problems along the way. I appreciate her strategy for helping me get my stuff out into the world. She just gets me and my vision and is like “yup no problem, we can do that” – and having someone understand you, see you and ready to get your brilliance out in the world is priceless.

Tiffany Noel Taylor

Dusti Arab changed my life.

Nobody does it alone. She changed the trajectory of my business and my life, taking me from $120 in my PayPal to six-figure launches.


She is sharp and sassy. She is young and savvy. She stepped up and took over in those areas that were keeping me stuck at the gate. She allowed me to be ME. On days when I doubted, she worked and put the results in front of me. Doubt demolished. Limits released.There are moments when you look back and say, “I’m so glad I asked. I’m so glad she said, ‘Yes’." Her title: my Dream Girl, my Social Media Fairy, my Tech T-Rex. That’s how she’s still labeled on my phone. 🤣🤣🤣

Dusti Arab changed my life, and I mean it. She taught me to lead, to embrace our next Power Hour… Because she can do a full day in like 90 minutes. And I’m still learning to keep up.

Why are you waiting? That next teammate, that perfect support person, that partner in all things possible is OUT THERE. Will you be brave enough to ask? 

Jessica Lemmons

I have been stalling on hiring a coach for my wee copy business, as I didn’t really think I was enough of a grown-up in my field to hire one. One hour of chatting with Dusti, and I know that not only am I capable of wearing my big girl panties but that others are actually looking for me — specifically me — to be their adultier adult as they learn to write their own copy. One frigging hour gave me more clarity into what direction I need to lean into than the past 3 years of floundering in the freelancing waters. Hire her. Give her your money. She’s worth every penny.

Tonya Leigh

For years, I’ve resisted bringing a copywriter on board, and yet with the rate of growth of our company, I knew I needed help. I don’t trust the words of our brand with just anybody, but my gut told me that Dusti was someone that could be trusted.

Always listen to your gut! Not only did Dusti capture the essence of French Kiss Life right out of the gate, but she did it with such professionialism. If you’re looking for a word magician, look no further.  Dusti has the wand!

Jen Berlingo

Hiring Dusti was a life saver!

In the past, I had created three online courses myself, so I knew firsthand how much work it would be to get a top notch, scalable offering off the ground. Initially, I was concerned about getting a return on this sort of investment in my business, but it was well worth it!

From the consulting around pricing and marketing to the copywriting and design to the technical implementation, the Reinvention Co was professional, responsive, and detail-oriented in their execution. Thanks to Dusti and her team, I now have a lucrative program that speaks directly to the people I want to attract and reflects the essence of my unique offering.

Alisha Sommer

So much changed in only six weeks!

I’d reached a place in my life and business where I knew that before I could expand in any way I needed to ask for help. After years of incremental growth, I’d suddenly become stuck, afraid to invest any more time or money in what I was currently doing, and afraid to approach the new ideas that were simmering in the background. More importantly, I needed some systems in place to add structure so that I could be more focused and thus more productive. I’m so glad that I went outside of my comfort zone and chose to invest in Dusti’s group coaching program. So much changed in only 6 weeks! I’d reached a place in my life and business where I knew that before I could expand in any way I needed to ask for help.

Most importantly, I became a legally legit business for the first time in almost 6 years. I established an LLC and a business bank account in my new state of residence which was a huge deal. I realized that not being set up to take on exponential growth and money from clients was one of the major reasons I was so hesitant to push forward in my business. Dusti helped me outline my services and offerings so that I could build tiers that would allow me to continue doing the work I was doing, but also create a path to more profitable offerings. Her live calls were full of actionable steps that I could implement right away and the video of her showing how she creates content completely changed how I approached marketing for my business. Working with Dusti in her group coaching program showed me that with the right kind of help, my business is capable of becoming what I’ve always envisioned it could be. She also lit a fire under my ass to get the important systems and structures in place so that I could focus on making money and doing the kind of work that excites me.

Confidence comes from clarity. Catching Fire will give you both.

Spaces are limited. Book your VIP day today.