The thought partner you want + the marketing leadership you can’t live without
You’ve got a big personality and a powerful personal brand. Thanks to years of generosity and sharing your genius, you’ve built an audience that trusts you.
You’ve either A. got a book out there already, B. you’re trying to find the time to finish it, or C. you heard that I can help you rock your book publishing campaign.
You’re not new to running a business online, and you’ve already got a lot in place when it comes to your branding, your offers, and your audience.
Realistically, things are mostly working, even if you’re feeling like there are parts of it you’ve outgrown or are ready to move past. But even though you’re running a successful business by the world’s standards, there’s a level of sustainability you’re still craving.
Because the truth is… You’re tired of being the one who always has to make the damn machine go.
When revenue is down, it’s you who has to figure out how you’re going to make the internet print money (again).
When the leads stop coming in and the systems break and things are going nowhere good fast, it’s all on you.
You’ve gotten this far in business because you’re naturally gifted at sales and marketing, so of course you step it up when business gets slow.
But wouldn’t it be nice to not have to do it alone?
You’ve probably tried to fill this gap before with coaches, but “What do YOU think?” isn’t a particularly useful question when what you actually need is for someone to help you navigate putting together your next book launch, hiring a marketing team, and/or figuring out if paying for PR/ads/insert shiny marketing object here is actually worth it.
You want to be able to focus on writing the next book, creating the next course, or even just being the talent for a change, but no Director of Operations/Online Business Manager/etc has been able to be the thought partner you truly need to let you take your hands off the wheel.
You want to be able to take a real vacation where you don’t have to check in on things (just in case), post on social media from the sexy location you’re at when you’re trying to be in the moment, or stress about a pile of work when you get back.
The good news?
Whether you’re here because you’re in a plateau, a pivot, or a “please for the love of god take marketing off my plate” kind of place, you are in the right place.
I’m Dusti Arab, and I’m about to make your life so much better.
I specialize in working with personality-driven businesses with small yet mighty teams.
What’s a personality-driven business? It’s one where your face is THE face – and your face is one folks recognize.
And that can feel like a blessing and a curse sometimes.
On the one hand, you’re great at making cashflow happen because you know all it takes is getting your face out there. On the other hand, you’re getting tired of that being a requirement to hit your revenue goals.
In so many ways, you’ve done the work. You’ve created programs that get folks amazing results. You know who you’re talking to and who gets the most benefit from what you do. But thus far, you haven’t quite cracked the code when it comes to scaling (or even revenue maintenance tbh) without having to bend yourself over backwards.
And secretly, you might even feel burned out when you think about being That Person who the internet thinks you still are, but it feels like you have to in order to keep making money the way you are now. Sometimes, you just want to burn it all down.
But I’m begging you – don’t.
I know you want the freedom to break out of that box – AND I also know you want to make it rain.
Why not both?
What if we could keep the parts of your business intact that have changed lives without having to sacrifice your growth?
What if we could automate and systematize the parts of your business that make you money so you didn’t have to be as present in that part of it?
What if we could create the conditions in your business such that you have the spaciousness to build your best work yet?
What if… somebody else could come in and manage the whole damn thing for you?
Your marketing strategy should be as supportive of you as it is your business. You shouldn’t have to be “on” all the time.
How I work
I like to get my hands dirty.
I’m not one of those consultants who refuses to come to staff meetings or that you’re lucky to hear from once a week when you request an update. If we’ve decided to work together, I’m invested in your company’s success, and that means showing up when it matters most.
I have done it all.
From copywriting to design to ads, there’s no role in a creative department I haven’t filled at some point. That expertise means that I have enough of an understanding of most things online marketing to be able to hire well, set deadlines that make sense, and ensure any contractors we’re working with are actually producing. (Nobody hates me more than an overpaid ad agency that isn’t delivering. #SorryNotSorry)
I love working with my friends.
Need some extra hands? I have an incredible network of folks I’ve been working with for years, and I’m happy to share the love (because I know they’ll get the job done well + right).
How I Can Help
- Social Media Strategy
- Content and Editorial Strategy
- Copy and Content Review
- Email Marketing Strategy
- Establishing Best Practices for Marketing Teams
- Hiring and Training In-House Marketing Members
- Ads Strategy
- Small Business Online Marketing Strategy
- Providing Budget Guidance
- Book Publishing Campaign Strategy
- Advising on Marketing Software
- Sourcing Contractors for Marketing Projects
Dusti Arab is a fractional CMO and the founder of the reinvention co, a marketing consultancy specializing in working with personality-driven companies with small teams. Intense, fun, and relentlessly practical, Dusti understands the lives of small business owners are deeply intertwined with their businesses, and if their marketing is going to be sustainable, it can’t get in the way of why they do what they do. (And honestly? It should be fun so they actually want to do it.) She is the host of Referral Worthy, a podcast for small business owners ready to go from “best kept secret” to the go-to name in their niche.
Areas + Industries I have deep knowledge and experience working in: Self-help and productivity, SAAS tech companies, social media, copywriting, course creation, book marketing (traditional and self-published), international and domestic virtual assistant staffing firms