Join us for Reinvent(ed) 2024 Live in Portland, OR
So what IS working?
It’s the million dollar question in marketing, and the question all my clients come to me with.
And if you run an online business, chances are good you've had a year.
I've worked with everyone from brand new business owners to longstanding stalwarts in the space who've been reliably earning 7-8 figures annually for years, and there's a whole lot that just isn't working the same way it used to.
Maybe you've been feeling like you're at the mercy of the algorithm. Maybe you've thought, "Is it just me?" Maybe you're wondering if you should close up shop and get a J-O-B.
Can we focus on exactly how resilient you are here for a sec?
Because the truth is, this year alone you've been up against inflation, dwindling resources, a shrinking middle class, major SEO changes from Google, less engagement than ever on Instagram, the threat of TikTok disappearing...
Things are wild out in these internet streets, but no matter what you attribute the chaos to, you are feeling the pressure - and it all amounts to less eyeballs on your offers and less revenue in your business.
So what's actually still working? Where do you invest your hard-earned dollars? What platform should you go all in on?
What's a small biz owner to do?
Make friends.
Not the answer you expected? Stay with me.
The biggest difference between my most successful clients and the folks struggling right now isn't the size of their audience, the pricing of their offers, their mindset, or even their niche.
It's who they've got in their corner when things go sideways.
Who can you count on to send you leads when business is slow? Who's got your back when a launch isn't going as planned? Who is there for you when you're thinking about throwing in the towel?
Don't get me wrong. Being an online business owner definitely has its perks - Fully remote! Choose your own hours! Be your own boss! - but it's also really fucking hard.
And frankly? It gets lonely when you’re navigating it all alone.
You’ve tried leaving the house to meet people locally, but frankly, the return just isn’t there. You know there’s power in connection, but the traditional networking events you’ve attended are all business cards and shallow conversations that never lead to anything.
Most conferences aren’t any better. With non-stop speakers and huge crowds, it’s hard to figure out where your people are. (And let’s be real, plenty of them are introverts who are rather gifted at hiding in plain sight when they want to.)
That’s why this year, Reinvent(ed) is IRL - and you’re invited.
What's REINVENT(ED)?
It's an annual marketing workshop by me – Dusti Arab – and an incredible line-up of speakers designed to set you up for an organized and profitable new year.
This year, I wanted to change up the format and the focus, because more than anything else, what I think we need right now is connection and JOY.
So if you've always wanted to be part of your own biz bestie group chat...
If you want a crew that refers you first because they know how good you are...
If you want to go to an event that helps you find more of your ideal clients without having to waste your time at a massive, mostly-irrelevant to you conference...
This is going to be the space where you will meet those folks in real time, in real life.
Why This Event is Different
REINVENT(ED): An event for online biz owners December 8-9 2024 Portland, OR
Day 1: the main event
- heart - inspo - connect
- Speakers: Hear from entrepreneurs who have turned connections into game-changing collaborations
- Movement Moments: No one likes sitting in a Zoom room for hours, and I bet you probably feel the same way about conferences. We care about your body having as great an experience here as your brain.
- Panels: Get up close and personal with our expert panels. Ask questions, share insights, and get real-time advice tailored to your business.
- Fun Surprises: Secrecy isn’t our strong suit, so… anticipate a performance or two.
- Breakout Groups: Let’s skip the small talk. Get hands-on with smaller, interactive breakout sessions designed to help you connect with others who share your interests and challenges.
- Afterparty! Is it even an event if sequins aren’t involved? Join us after the event for a night out on the town.
Day 2: the mastermind
- HEAD - action - clarity
- The Planning Party: Come with ideas, leave with a marketing plan for 2025. If you've done Reinvent(ed) before, this day will feel familiar! Using Dusti's proprietary framework, we'll map out next year's major marketing initiatives, goals, and more.
- Guided Mastermind Sessions: Roll up your sleeves and get to work in guided mastermind groups with Dusti Arab, Veronica Yanhs, and Cheryl Woodhouse. This is your chance to collaborate closely with a curated group of entrepreneurs, brainstorm ideas, and leave with a clear plan for your next steps. This is not your standard mastermind! (Details below.)
- Closing dinner: Celebrate the work you've done in style at a gorgeous Portland restaurant.
So wait, is the event one day or two?
That's your call.
The goal for Day 1: Get 100 small business owners in the same room, and turn them into colleagues, collaborators, and co-conspirators.
The goal for Day 2: Create your 2025 business plan with expert guidance alongside an intimate group of colleagues.
Day 1 is the event; Day 2 is the mastermind experience. You can come to one or both, but you know what I'd really recommend? Coming and staying in town for an extra day or two on either side of the event regardless of which you choose.
Logistics + Details
Location: Showbar, Portland
Dates: December 8, 9:00 AM - 4:00 PM (Main Event)
Mastermind Day: December 9, 9:00 AM - 4:00 PM
We’ve handpicked a few nearby hotels that are either a short Uber ride or walking distance from the venue, so you can stay close to the action and make the most of your time at Reinvent(ed) - and in Portland!
Day 1 only
Early bird - $200
Pay in full or 3-pay available
69 tickets available
Day 1+2
Early bird - $1250
Pay in full or 3-pay available
12 tickets available
Pst – know you want to come, but you're not sure if you want to do the second day yet? Buy the Day 1 ticket for now, and as long as we still have tickets available, you can email us to upgrade.
Meet This Year's Team
Meet Dusti Arab
Founder of the reinvention co and host of the podcast Referral Worthy, Dusti Arab is a marketing strategist to small biz owners who prioritize an online-first approach. She recently founded PDX Food Tours, because she not-so-secretly wants to be hot millenial Rick Steves.
Meet Veronica Yanhs
From the spreadsheets to the bedsheets, Veronica Yanhs is completely open about who she is: CEO, kinky, feminist, foodie, and a lover of puns. Creator of the Orgasmic Operations® Method, she and her team at Business Laid Bare helps fast-growing mission-driven companies create smooth, reliable, automated, and scalable operations so that they can achieve their income and impact goals faster.
Meet Cheryl Woodhouse
The strategist behind Tactile Design Co., Cheryl Woodhouse is committed to helping neurodivergent service business owners get more consistency with long-term, high-ticket offers. She's also the founder of Solo School, the world's first entrepreneurship school exclusively for neurodivergent adults.
The Lineup - more speakers to be announced!
Day 1: the main event
At Showbar 9am-4pm
- 9:00 - Event kickoff
- 9:20 - Speaker #1 - Dusti Arab
- 9:50 - Panel #1
- 10:40 - Speaker #2 - Ben Parish
- 11:10 - Breakout Groups - Jocelyn Brady and Randi Buckley
- 12:00 - Lunch break @ Lil America food pod
- 1:15 - Speaker #3 - Veronica Yanhs
- 1:40 - Performance
- 2:00 - Breakout Groups - Cheryl Woodhouse and Eliza Maroney
- 2:45 - Speaker #4 - TBA
- 3:15 - Panel #2
- 3:45 - Closing
- 7:30 - Afterparty!
Day 2: the mastermind
location tba 9am-4pm
- 9:00 - Mastermind kickoff
- 9:20 - Session #1
- 10:30 - Break
- 10:40 - Session #2
- 11:30 - Full group Q&A
- 12:00 - Lunch break
- 1:30 - Session #3
- 2:20 - Break
- 2:30 - Session #4
- 3:20 - Full group Q&A
- 3:45 - Closing
- 6:00 - Dinner together
But that's not all...
The magic of events happens in the pockets of connection in and around them - so I wanted to make sure you have lots of options to maximize your time here in Portland in the days surrounding the main event.
Leading up to Reinvent(ed), we’ll be announcing different opportunities for you to connect with your fellow attendees, from Portland cultural experiences to meetups to food tours.
And in case you're ready to start building your network right now...
With only 100 tickets available, Reinvent(ed) is designed to be an intimate experience where everyone matters.
Once you secure your spot, we’ll send you a personalized questionnaire to learn more about who you are and what you’re hoping to get out of the event.
Your responses will help us highlight you to the rest of the group, making it easier to connect with like-minded entrepreneurs even before the event kicks off.
Register by September 30 to take advantage of early bird pricing and guarantee your place among a group of entrepreneurs who are ready to connect, collaborate, and create something extraordinary.
Spaces are limited, especially for the Mastermind Day on day two, so make sure you reserve your spot now.
A Note from Dusti
If the pandemic taught me anything, it was how important my long distance relationships are.
Namely, the people who I spend my days talking with by the virtual watercooler - my internet friends.
I’ve been working online since 2010 when I was still a 20-something slinging drinks at a Starbucks trying to finish college with a baby on my hip, and the people I’ve met along the way have helped me discover a future I couldn’t have dreamed was possible.
And the places where I’ve experienced the most impact time and time again? In real life, in real time. The first conference I went to in 2011 launched my career as a copywriter and introduced me to people who I’m still friends with now.
But it wasn’t until the pandemic that I realized how many folks I’d know for years that I’d never met in person. These were the people I could actually talk to about what I do without them staring at me like I had two heads, the ones I reached out to when things got tough. That was when I made a commitment to meeting my people in person and finding more ways to work with the people who just get it - who just get me.
I started partnering up with some of my favorite people online, and it’s been profitable and the source of so much joy and fun for me. It hasn’t always been easy, but it has been worth it every single time.
Prioritizing making real friendships hasn’t failed me yet - and I know it won’t fail you either.
Ever since I launched Reinvent(ed) a few years ago, I’ve dreamed about it being a live event.
I wanted a space where connection meets action, one where we can figure out how we can band together, become the community irl that we are online, and create things larger than ourselves.
And here we are.
This is your chance to meet the people who’ve had your back online and to create something even bigger together. It’s time to meet your business besties in person and start building the future we want to see.
I can’t wait to see you irl.
Dusti
FAQ
What does the mastermind day actually entail?
Masterminds aren't just an opportunity to receive wisdom from experts and peers. They're also an opportunity to give wisdom in an environment where it's welcome - which people often don't get. (That whole "stepping on toes" thing in group coaching sessions...)
We will run these mastermind sessions roundtable style. Before you arrive, we'll ask for information about your expertise and what you can contribute. From there, we go around the table with each person detailing a challenge, and then open the floor to peer feedback, resources, connections, and support. As facilitators, our role is to be another peer + keep things moving according to the clock.
There's also going to be a fancy dinner, because Veronica and Dusti are obsessed with good eats.
Where should I stay?
We've got recommendations for you right here.
Are tickets refundable?
They are not, but if you can't make it for any reason, we're happy to transfer it to someone else.