Reinvent Your Business with Real Connections – December 8-9 2024, Portland OR
An Intimate, Action-Packed Event for Purpose-Driven Entrepreneurs
You’re invited to join 100 small business owners who care about making a difference and a profit. At Reinvent(ed), you’ll forge connections, gain clarity, and leave with a roadmap to a referral-worthy 2025.
Why Now?
If you’ve been struggling with:
- Feeling invisible in a crowded market.
- Watching algorithms dictate your visibility and engagement.
- Wasting time at shallow networking events that go nowhere.
It’s time for a different approach.
The most resilient, successful entrepreneurs aren’t relying on fleeting tactics or trends. They’re relying on each other.
Reinvent(ed) is where you’ll find the people who have your back when launches flop, algorithms change, or business slows. This is where business besties are made, collaborations are born, and plans are set into motion.
What's REINVENT(ED)?
It's an annual marketing workshop by me – Dusti Arab – and an incredible line-up of speakers designed to set you up for an organized and profitable new year.
Reinvent(ed) is what I've been calling the signature workshop I've been giving since 2021 - but this year, we're going to be in the room together.
This year, I wanted to change up the format and the focus, because more than anything else, what I think we need right now is connection and JOY.
So if you've always wanted to be part of your own biz bestie group chat...
If you want a crew that refers you first because they know how good you are...
If you want to go to an event that helps you find more of your ideal clients without having to waste your time at a massive, mostly-irrelevant to you conference...
This is going to be the space where you will meet those folks in real time, in real life.
What Makes Reinvent(ed) Different?
A Curated Experience for Online-First Entrepreneurs
Most networking events are all flash and no follow-through. Reinvent(ed) is designed for entrepreneurs who thrive online but want real, actionable connections in person.
Find Your Crew
Imagine walking into a room of people who just get it. No awkward sales pitches, no irrelevant conversations—just like-minded business owners eager to collaborate and help you grow.
Learn. Connect. Act.
This isn’t another speaker-packed conference where you sit back and passively take notes. At Reinvent(ed), you’ll engage in hands-on breakout sessions, mastermind groups, and collaborative panels. It’s about building relationships and walking away with a plan.
Only 100 Tickets Available
With only 100 seats available, this event is as exclusive as it is impactful. And with early bird pricing until September 30, there’s no better time to secure your spot. Don’t miss your chance to be part of something truly special.
At Reinvent(ed), you’ll meet like-minded small business owners who care about making a difference as much as they care about making a profit. Whether you’re here to find collaborators, new ideas, or your next biz bestie, you’ll leave with connections that matter.
We’re the ones we’ve been waiting for - now let’s meet in person and hash out the details.
Sponsored By
Why This Event?
Reinvent(ed) isn’t about sitting through hours of lectures or fumbling through awkward small talk. It’s about:
Making Referral-Worthy Connections
Build relationships with people who will become your biggest advocates.
Building Community
Find the collaborators, confidants, and co-conspirators you’ve been craving.
Leaving with a Plan
Day 2 ensures you don’t just feel inspired—you leave with clarity and next steps.
REINVENT(ED): An event for small biz owners December 8-9 2024 Portland, OR
Day 1: the main event
- heart - inspo - connect
9:00 AM - 4:00 PM at Showbar
Get ready for a day of inspiration, connection, and actionable learning. Here’s what’s in store:
- Speaker Sessions: Insights from entrepreneurs who’ve turned their networks into their net worth.
- Breakout Groups: Dive into smaller, curated sessions for meaningful conversations and partnerships.
- Panels: Interactive Q&A with our expert line-up. Ask, learn, and apply in real time.
- Movement Moments: Shake off the conference fatigue with intentional activities to keep your energy high.
- Afterparty!: Grab your sequins and hit the town with your new crew.
Day 2: the mastermind
- HEAD - action - clarity
9:00 AM - 4:00 PM at Kiln
Roll up your sleeves and get to work in guided mastermind sessions led by Dusti Arab, Veronica Yanhs, and Cheryl Woodhouse.
-
- 2025 Planning Party: Build your marketing plan using Dusti’s proprietary framework.
- Roundtable Mastermind: Share challenges, brainstorm solutions, and leave with actionable feedback.
- Closing Dinner: Celebrate your wins over incredible food with your new collaborators.
So wait, is the event one day or two?
That's your call.
The goal for Day 1: Get 100 small business owners in the same room, and turn them into colleagues, collaborators, and co-conspirators.
The goal for Day 2: Create your 2025 business plan with expert guidance alongside an intimate group of colleagues.
Day 1 is the event; Day 2 is the mastermind experience. You can come to one or both, but you know what I'd really recommend? Coming and staying in town for an extra day or two on either side of the event regardless of which you choose.
Logistics + Details
Location: Showbar, Portland
Dates: December 8, 9:00 AM - 4:00 PM (Main Event)
Mastermind Day: December 9, 9:00 AM - 4:00 PM
We’ve handpicked a few nearby hotels that are either a short Uber ride or walking distance from the venue, so you can stay close to the action and make the most of your time at Reinvent(ed) - and in Portland!
Day 1 only
$200
Pay in full or 3-pay available
54 tickets available
Day 1+2
$1250
Pay in full or 3-pay available
12 tickets available
Pst – know you want to come, but you're not sure if you want to do the second day yet? Buy the Day 1 ticket for now, and as long as we still have tickets available, you can email us to upgrade.
Meet This Year's Team
Meet Dusti Arab
Founder of the reinvention co and host of the podcast Referral Worthy, Dusti Arab is a marketing strategist to small biz owners who prioritize an online-first approach. She recently founded PDX Food Tours, because she not-so-secretly wants to be hot millenial Rick Steves.
Meet Veronica Yanhs
From the spreadsheets to the bedsheets, Veronica Yanhs is completely open about who she is: CEO, kinky, feminist, foodie, and a lover of puns. Creator of the Orgasmic Operations® Method, she and her team at Business Laid Bare helps fast-growing mission-driven companies create smooth, reliable, automated, and scalable operations so that they can achieve their income and impact goals faster.
Meet Cheryl Woodhouse
The strategist behind Tactile Design Co., Cheryl Woodhouse is committed to helping neurodivergent service business owners get more consistency with long-term, high-ticket offers. She's also the founder of Solo School, the world's first entrepreneurship school exclusively for neurodivergent adults.
The Lineup - more speakers to be announced!
Day 1: the main event
At Showbar 9am-4pm
- 9:00 - Event kickoff
- 9:20 - Speaker #1 - Dusti Arab
- 9:50 - Panel #1 - Cheryl Woodhouse
- 10:40 - Speaker #2 - Ben Parish
- 11:10 - Breakout Groups - Jocelyn Brady and Randi Buckley
- 12:00 - Lunch break @ Lil America food pod
- 1:15 - Speaker #3 - Veronica Yanhs
- 1:40 - Connection moment with Mary Williams
- 2:00 - Breakout Groups - Cheryl Woodhouse and Eliza Maroney
- 2:45 - Speaker #4 - Mike Ganino
- 3:15 - Meet your new biz bestie
- 3:45 - Closing
- 7:30 - Afterparty!
Day 2: the mastermind
location tba 9am-4pm
- 9:00 - Mastermind kickoff
- 9:20 - Session #1
- 10:30 - Break
- 10:40 - Session #2
- 11:30 - Full group Q&A
- 12:00 - Lunch break
- 1:30 - Session #3
- 2:20 - Break
- 2:30 - Session #4
- 3:20 - Full group Q&A
- 3:45 - Closing
- 6:00 - Dinner together
But that's not all...
The magic of events happens in the pockets of connection in and around them - so I wanted to make sure you have lots of options to maximize your time here in Portland in the days surrounding the main event.
Leading up to Reinvent(ed), we’ll be announcing different opportunities for you to connect with your fellow attendees, from Portland cultural experiences to meetups to food tours.
And in case you're ready to start building your network right now...
With only 100 tickets available, Reinvent(ed) is designed to be an intimate experience where everyone matters.
Once you secure your spot, we’ll send you a personalized questionnaire to learn more about who you are and what you’re hoping to get out of the event.
Your responses will help us highlight you to the rest of the group, making it easier to connect with like-minded entrepreneurs even before the event kicks off.
Spaces are limited, especially for the Mastermind Day on day two, so make sure you reserve your spot now.
A Note from Dusti
If the pandemic taught me anything, it was how important my long distance relationships are.
Namely, the people who I spend my days talking with by the virtual watercooler - my internet friends.
I’ve been working online since 2010 when I was still a 20-something slinging drinks at a Starbucks trying to finish college with a baby on my hip, and the people I’ve met along the way have helped me discover a future I couldn’t have dreamed was possible.
And the places where I’ve experienced the most impact time and time again? In real life, in real time. The first conference I went to in 2011 launched my career as a copywriter and introduced me to people who I’m still friends with now.
But it wasn’t until the pandemic that I realized how many folks I’d know for years that I’d never met in person. These were the people I could actually talk to about what I do without them staring at me like I had two heads, the ones I reached out to when things got tough. That was when I made a commitment to meeting my people in person and finding more ways to work with the people who just get it - who just get me.
I started partnering up with some of my favorite people online, and it’s been profitable and the source of so much joy and fun for me. It hasn’t always been easy, but it has been worth it every single time.
Prioritizing making real friendships hasn’t failed me yet - and I know it won’t fail you either.
Ever since I launched Reinvent(ed) a few years ago, I’ve dreamed about it being a live event.
I wanted a space where connection meets action, one where we can figure out how we can band together, become the community irl that we are online, and create things larger than ourselves.
And here we are.
This is your chance to meet the people who’ve had your back online and to create something even bigger together. It’s time to meet your business besties in person and start building the future we want to see.
I can’t wait to see you irl.
Dusti
FAQ
I'm a (insert job title here). Is this event really for me?
Are you a small business owner? Do you rely on referrals? Do you care a LOT about the work you do and who you do it for?
Then yes. You belong here. ❤️
Okay, but like... who else is coming?
What does the mastermind day actually entail?
Masterminds aren't just an opportunity to receive wisdom from experts and peers. They're also an opportunity to give wisdom in an environment where it's welcome - which people often don't get. (That whole "stepping on toes" thing in group coaching sessions...)
We will run these mastermind sessions roundtable style. Before you arrive, we'll ask for information about your expertise and what you can contribute. From there, we go around the table with each person detailing a challenge, and then open the floor to peer feedback, resources, connections, and support. As facilitators, our role is to be another peer + keep things moving according to the clock.
There's also going to be a fancy dinner, because Veronica and Dusti are obsessed with good eats.
Where should I stay?
We've got recommendations for you right here.
Are tickets refundable?
They are not, but if you can't make it for any reason, we're happy to transfer it to someone else.