Dusti Arab, Marketing Strategist, CMO, reinvention co, host of the Referral Worthy Podcast

Who’s Who

Curious who you'll be reinventing with?

Get to know who might be in your own biz bestie group chat...

Find the crew that refers you first because they know how good you are...

This event helps you find more of your ideal clients without having to waste your time at a massive, mostly-irrelevant to you conference...

Here's who you will get to meet in real time, in real life.

Hosted By:

Dusti Arab

the reinvention co

Founder of the reinvention co and host of the podcast Referral Worthy, Dusti Arab is a marketing strategist to small biz owners who prioritize an online-first approach.

She recently founded PDX Food Tours, because she not-so-secretly wants to be hot millennial Rick Steves.

Veronica Yanhs

Business Laid Bare

From the spreadsheets to the bedsheets, Veronica Yanhs is completely open about who she is: CEO, kinky, feminist, foodie, and a lover of puns. Creator of the Orgasmic Operations® Method, she and her team at Business Laid Bare helps fast-growing mission-driven companies create smooth, reliable, automated, and scalable operations so that they can achieve their income and impact goals faster.

Cheryl Woodhouse

Tactile Design Co.

The strategist behind Tactile Design Co., Cheryl Woodhouse is committed to helping neurodivergent service business owners get more consistency with long-term, high-ticket offers.

She's also the founder of Solo School, the world's first entrepreneurship school exclusively for neurodivergent adults.

The Guest List:

Mary Williams

Sensible Woo

Mary Williams is the CEO and founder of Sensible Woo, home of The School of Moxie Podcast.  A librarian by trade, who established herself in the entertainment industry as the digital archivist for a major animation production studio, she has consulted for not only entertainment companies, but also marketing agencies, tech start-ups, and non-profit fundraising organizations.  Mary has been a Tarot & Akashic Records intuitive coach for about 20 years, which has grown from readings over the phone on nights & weekends to a thriving business where intuitive business advising is the main offering.  The motto at Sensible Woo is that you are always your best system, which means embracing the magic of your intuitive side is just as important as the data your business produces.  Mary has been an online content creator since 2010, which makes her a tough old bird in the online entrepreneurship community and you should definitely ask her about all the crazy shit she’s seen people do online over the years.

Monica Shrock

Unsocially Inclined

Monica Schrock is a non-binary Marketing Automation Specialist and Conversion Copywriter with 17 years of experience across nonprofits, sports, and eCommerce. They’ve worked with organizations like Keep A Breast, Rainforest Action Network, and the Portland Trail Blazers, helping boost revenue and brand loyalty. Certified in Google AdWords, Google Analytics 4, and Hubspot Email Marketing, Monica specializes in everything from email marketing to CRM management and funnel strategy. A true team player, they bring a trauma-informed approach to ensure that marketing remains human-centered. When not geeking out over marketing strategies, you can find them on the basketball court or immersed in the latest comic book.

Alison Warlitner

Executive Assistant

I'm an Executive Assistant with a degree in accounting, a love of spreadsheets, a mind for formulations, and the mouth of a Virgo who will help you keep you shite organized. I'm your life-sized ADHD meds that keep you on track, check your grammar, and makes sure your books are balanced.

Daniela LaFave

Your North Star Co.

Daniela is a fractional CMO and the founder of Your North Star Co., a digital agency specialized in organic growth. Her collaborative, ROI-driven approach has helped clients in verticals from aerospace engineering to adult novelties. She is based in Austin, Texas.

Eliza Maroney

Somatic Life Coach

Eliza Maroney is a multi-faceted healer, coach, and entrepreneur, guiding her clients into their most abundant chapters with passion & vigor. Known for her seamless weaving of multiple modalities, she integrates the wisdom of tantra, yoga, and science to lead workshops on integrative wellness from a poignant perspective. From breath work to sound baths, yoga, meditation, and beyond, Maroney is most known for her insights on the intersection of somatic awareness & human potential.

Jocelyn Brady

"The Brain Lady"

Jocelyn was born near an arctic tundra, raised on an active volcano, and grew into an agency CEO who took herself so seriously that she’d freeze up in the face of failure and want to burn everything down. TEEHEE: No biggie.

After years of digging into the science of cognition, creativity, and human behavior, she discovered what the most brilliant scientists on earth had already unlocked: PLAY is the secret to leading and thriving through change. And the stories we tell will either fuel—or extinguish—our ability to play to our potential.

Today, Jocelyn helps leaders and teams create more joy and prosperity in their brains and businesses through her trademark StoryScience® talks, workshops, and coaching. When she’s not working her magic with neuroplasticity, she’s practicing her kicks in Taekwondo—just in case you need a little extra motivation.

Ben Parish

Co-Founder

Ben Parish is the Co-Founder of Upstart Collective and Director of Strategic Accounts at GRAYBOX. As a member of one of Portland's longest running agencies, GRAYBOX, his team helps founders and companies navigate digital technology projects from marketing launches to multi-year application development. In 2022, he co-founded Upstart Collective, a vibrant community for founders that has become a cornerstone of the Portland startup scene, with nearly 100 members, two locations, and further upcoming expansion. His efforts have earned him recognition, including being nominated as Top Connector for the Technology Association of Oregon in 2019, winning Committee Member of the Year at the Pacific Northwest Defense Coalition in 2020, and Portland's 40 Under 40 in 2023. Ben is passionate about building connections and creating community here in our region.

Emily Murnen

Wild Elm Events

Emily Murnen founded Wild Elm Events in 2016 in order to bring community and connection to the forefront of events. Her 18 years of event experience spans from a 10-person retreat for a business coach to a 1,000 person corporate conference, and everything in between. She is passionate and committed to supporting organizations that want to create high-touch, high-quality events with ease. Her company focuses on mastermind/retention events, company retreats, and conferences.

Tonya Kubo

Everyday Effectiveness

Tonya Kubo specializes in online community design, development and growth. With a deep understanding of human connection and strategic engagement, Tonya guides business owners in designing vibrant experiences where relationships and revenue grow. She’s the founder of The Secret to Thriving Online Communities, a free private Facebook group, and co-host of both The Business You Really Want and Clutter Free Academy podcasts. Known for her practical strategies and people-first approach, Tonya empowers communities to flourish without the overwhelm.

Erin Stratton

Skyward Ink

Meet Erin Stratton, your brand ground control; with over two decades of experience in brand and web strategy and design, she guides you through your galaxy of brand growth, ensuring you’re always ahead of the next challenge while keeping your brand's best interests at heart.

Mike Ganino

Speaking Coach

Mike Ganino is the creative force behind some of the world's most compelling speakers and thought leaders. As a speaking coach and creative director, he's helped shape viral TEDx talks, launch bestselling books, and transform leaders at Disney, Netflix, and Adobe into magnetic performers. Through the Mike Drop Method, he helps others unleash their most authentic and commanding presence on stage. His upcoming book comes out January 14, 2025. Join the waitlist for exclusive access: www.mikeganino.com/book

Megan Eckman

Customer Experience Designer

As a neurodivergent customer experience designer, I assess product-market fit and ensure offering alignment. Because when customers feel that you're giving them everything they actually want, they’re much more excited (and likely) to hit the 'buy' button and stay with you for the long run. And when that happens, everything you do as a business owner becomes easier.

Randi Buckley

Boundaries and Life Coach

With 30+ years of coaching experience as an award-winning facilitator and eight-times certified coach, I blend evidence-based practices with deep human understanding. As founder of the Compassionate Leadership Collective® and creator of signature programs including Heal/Thy Boundaries®, I specialize in nurturing authentic leadership and fostering transformative growth. My work spans from mentoring at prestigious institutions (Stanford, NBC-FRIENDS, CANYON RANCH) to serving as Associate Dean at Skogfjorden Norwegian Language Village for 35 years. Trained through the Co-Active Institute and The Center for Right Relationship, I bring organizational systems expertise to my coaching practice. Currently pursuing a doctorate in coaching and mentoring, I serve both high-profile clients and purpose-driven individuals making meaningful impact in their professional spaces and personal lives. Guided by the principles "do no harm, take no shit," I help leaders cultivate both compassion and clarity in their work and relationships.