The Business Behind the Book
Design your post-launch ecosystem and turn your message into money.
You’ve got the book.
You’ve got the vision.
You might even have a publicist or publisher with “big plans.”
But behind the scenes?
You’re trying to do too much yourself.
Or you're staring down a media push you’re not prepared for.
Or you're realizing that randomly posting about your book on Instagram isn’t translating into anything useful.
This is the part no one talks about.
The press hits feel good, but they don’t move books.
Book sales feel good, but they don’t build a business.
And if you’re not careful, the thing you were so proud to publish starts to feel like one more thing you didn’t do “right.”
The book isn’t the endgame. It’s the opener.
Done right, your book becomes the backbone of your business - fueling sales, visibility, and sustainable growth without burning you out.
Wanna build that?
Then it's time to build the business behind the book.
The Business Behind the Book is a one-day strategic intensive, plus a week of follow-up, designed to turn your book into the backbone of your business.
We map how your book supports your revenue goals, visibility plans, and long-term capacity - and build the infrastructure to match.
You’ll walk away with a focused launch strategy, a clear reader-to-client pathway, and the tools to turn attention into aligned growth.
If your book is meant to open doors, this is the plan that makes sure there’s something on the other side of them.
What You Get
We’ll meet for two 75-minute sessions in one day, with a break in between for lunch and breathing room. You’ll leave with a complete map of how your book connects to your business - and what to do next.
Pre-Session Audit
I review your book, your offers, and any marketing assets ahead of time so we don’t waste time getting oriented. When we sit down, we’re ready to work.
Session 1: Strategy + Planning
We get clear on what your book is leading to and what it needs to support. Offers, audience, visibility, capacity - all of it on the table. This session is where we set the direction and make decisions.
Session 2: Build the Plan
We turn strategy into an actual plan you can execute. Funnel pathways. Launch timeline. List-building strategy. Visibility angles. You’ll leave with everything mapped and prioritized - no guessing.
What You’ll Walk Away With:
- Launch Ecosystem Blueprint
A mapped plan for how your book fits into your business - including offers, audience journey, backend infrastructure, and what to focus on first. - Reader-to-Buyer Funnel
Clear steps from “just read your book” to “ready to work with you” - Lead Magnet + List-Building Plan
What to offer, where to place it, and how to turn attention into subscribers who actually want to hear from you. - Campaign Timeline + Content Plan
What to say, when to say it, and how it moves people toward your goals - delivered in a clear, actionable timeline so you know exactly what’s next. - Referral + Visibility Strategy
Smart outreach angles and network leverage, designed to bring in warm leads - not just likes. - Revenue Map
Real numbers. Real goals. A plan that supports the business you’re actually running. - 7 Days of Follow-Up Support
Email and Voxer access while you implement, because questions always come up once the dust settles.
Investment: $2,500
50% deposit upon booking, 50% paid prior to our VIP day. Once you book, you’ll get an intake email with some questions and a request for your book file.
Your investment includes one full-day strategy intensive (two sessions) + 7 days of follow-up support while you implement.
Only 2 VIP Days available per month.
Book early to align with your pub date and give your launch the lead time it deserves.
Want more support?
I take on one full-service book campaign at a time. If you’re looking for someone to lead the entire launch - from backend strategy to execution - I'd love to speak with you.
This is for authors who want an experienced partner managing the moving parts: funnel buildout, visibility strategy, list growth, content, and campaign oversight.
If that’s you, reach out here and tell me a little about your timeline and vision. If I’ve got space and it’s a good fit, we’ll talk.