Business taking a backseat to, oh, everything else right now?

I get it.
Especially when you’re just getting started, it can feel like an insurmountable task.

There’s a lot to learn when you’re just getting started and you want to get it just right. It’s all new information, and you’re second-guessing half of your decisions.

And then, there’s all the tech. Trying to figure out all the software your business needs can feel like you’re at a buffet, but instead of debating between orange chicken or general tso’s for lunch today, you’re deciding if you want to eat it every day for the next year.

It’s a lot to navigate on your own in the best of times, LET ALONE in the middle of a global health crisis, a racial uprising, and against the backdrop of forest fires and toxic smog.

dusti drinking wine

It’d be one thing if you just had the business to focus on, but you’ve also got these kids that need to be fed and supervised and maybe even homeschooled at some point?

There’s no denying it – things are tough right now. There aren’t enough hours in the day, and another glass of wine isn’t going to fix this or make it go away. (Well, not for long.)

You WANT to start this business. You NEED to get the cashflow coming in.

And honestly? You kind of just want someone to tell you what to do, because you don’t have time to waste figuring it all out yourself.

You Need:

  • A clear and PROVEN path forward that will help you get all of your tech setup the right way the first time so you’re built to scale
  • Expert guidance navigating the basics of branding so you don’t get stuck with something ugly/amateur or trapped in the clutches of perfectionism
  • A plan you can actually commit to that’s going to work for YOU given the reality of the world we currently live in
Tired of choking? Then it’s time to stop trying to shove the entire cake in your mouth at once and start taking bites.

A daily 5-minute lesson + A daily 5-minute task
A business you actually have the time to build

A daily 5-minute lesson
A daily 5-minute task
A business you actually have the time to build
Whether you’re a new mama getting started in network marketing, an aspiring VA ready to learn the ropes, or a creative pro getting ready to dive into the freelancing game, this course is designed for the beginner business owner.


  • You’re fairly inexperienced with this whole idea about having to brand yourself.
  • You’re not really sure what tech to use to grow your business.
  • You’ve made 25k or less in sales annually.
Whether you are trying to grow or expand an existing business or start from scratch, this program will only take you 5 minutes a day, and in 90 days, you will have built out a model that is sustainable, simple, and incredibly cost-effective.
Not your first business?
(But not seeing the results or return you’ve been dreaming of?)

Ooooh boy, it stings when you don’t get what you want – especially when you really really really want it.

And the truth is? I’ve 100% been there. I’ve been in business 10 YEARS now, and some days? I still feel like my business is like a best-kept secret – and trust me, whether you’re running a service-based business or creating a new course or whatever, you absolutely do NOT want to be!

It took me YEARS to get clear on who I was in the marketplace and what my unique value was. I put Bite-Sized Business together so you don’t have to waste as much time as I did learning the ropes, changing tech, and learning how the heck to talk about yourself and what you do.

Maybe you’ve started and stopped a few times.

Maybe you feel like a failure because no matter what you do you just can’t seem to stay consistent.

Whether you’re working with a hodge-podged business that you forget even exists half the week, and then when you DO remember it fills you with existential dread because it’s just one more thing you managed to start and not finish. (Hobbies that turn into jobbies, anyone?)

You’ve trying to balance family and COVID and everything else, and fuck man, this shit is hard.

You can do this. You just need the right information.

Bite-size Business shows you what to do, when to do it, and how to do it so you can be at your most productive and creative when you DO have the time to invest in it.

How does it work?

1. Every day, you get a video sent straight to your inbox. It’s 5 minutes long or less, plus, you can always fastplay through if you’re really in a squeeze.

2. After you complete the video, there’s a homework task that goes with it. Complete it, and then…

3. That’s it. You’re done for the day. And now? You’re one step closer to the business you’ve been dreaming of.

That’s the basic format of the course, and if that’s all you’ve got the bandwidth for, great! 

Have you ever wished that you could sit side-by-side with someone who knows the ins and outs of email marketing, website design, social media campaigns, lead magnets, and sales funnels, have them quickly identify what needs to be done, and then actually have them do it, all while checking in with you to make sure it’s all working like you need and want it to? Yes? Dusti is your woman.

She helped me identify a strong lead magnet, created the sales funnel, wrote some amazing auto-responder copy, tweaked some stuff on my website, and bam, we were done. And my list is growing. And I am grateful.

Karen C L Anderson

Author, The Peaceful Daughter's Guide To Separating From A Difficult Mother

Hiring Dusti was one of the best business decisions I‘ve made recently. She immediately understood my vision, quickly recognized where and how her expertise could help, and then executed a plan flawlessly.

She has increased the efficiency of my business, creating more space for me to focus on the work I love. As a business owner, finding someone you can communicate well with and you can trust with your business is so important. And the peace of mind that comes along with that is invaluable. Dusti has given my business all of that and more.

Mary Ward Lupinacci

Owner/Mindful Learning Specialist, Be Still Kids

The Bite-Sized Business Process – and the reinvention co way

The biggest issues facing most business owners are time and money.

Maybe you don’t have the cashflow just yet to spring for the software that you see industry leaders talking about, or maybe it’s more about the time it’s going to take to learn.

That’s why during this course, you are going to get exclusive access to the list of software that I use personally, as well as recommend to all of my clients. Every time we introduce a new piece of software, there will be a tutorial to help you set it up so there’s no question of what to do next.

BONUS: most of the software we’ll be using has a free or trial version, so you don’t have to stress about overhead.

In fact, you’re going to find that the way I build businesses has almost zero overhead.

Why? Because once upon a time I was a little broke Betty and had to use the free or cheap version of everything until my business was making mo’ money. Whether that’s you or not, you’re about to be the beneficiary of my bootstrapper mentality – because not only is this software stack affordable, it’s wildly effective for what you’re building.

But that’s just the tech.

What about branding? Copy? Mindset? Marketing?

We’ve got everything, one baby step at a time.


The process works… and I’m going to help you work it.

It’s all about you, boo! And I got you!

I specialize in working with personality-driven brands – meaning if you’re the face of what you’re selling, you’re in the right place.

Personality-driven brands thrive on the Know, Like, Trust factor.

Especially if you’re a network marketer where the product is the same, you already know the biggest reason people choose to work with ***you*** is because they like you.

Trust is a factor that takes time to create, and in a crowded marketplace, if you can build relationships early and often with your prospects, Trust becomes the thing that keeps them coming back for more time after time.

What’s not to like?

Nobody has experience being you.

Nobody does it like you.

Nobody shines like you.

And you can use the light inside you to glow up your business, your brand, AND your bank account.

For years, I’ve resisted bringing a copywriter on board, and yet with the rate of growth of our company, I knew I needed help. I don’t trust the words of our brand with just anybody, but my gut told me that Dusti was someone that could be trusted.

Always listen to your gut! Not only did Dusti capture the essence of French Kiss Life right out of the gate, but she did it with such professionialism. If you’re looking for a word magician, look no further.  Dusti has the wand!

Tonya Leigh

CEO & Coach, French Kiss Life

What you get:

    • 90 days of 5-minute daily video lessons and 5-minutes tasks delivered to your inbox DAILY
    • Access to the course on Kajabi
    • A personal planner + playbook that covers:

⏰  Time-blocking
🙏 Gratitude practice
📆  Quarterly planning and goal-setting
as only the reinvention co can do it

dusti drinking wine
The women I work with are brilliant and they SHINE. They have a million ideas and tons of content sitting on their hard drives (probably stuff that could make them money even).

My clients are perfectionists who will get stuck on needing the PERFECT name or the PERFECT website, letting themselves stay stuck in confusion instead of launching their brilliant idea out into the world.

I help them get out of their own way so they can climb the ladder of success in the online business world.

I help them turn their ideas into bank 🤑

Your idea deserves to be more than just a wish.

You deserve a business that lights you up and doesn’t just keep the lights on.

You need to build in room to move from the beginning.

Imagine. You, your business, built for scaling from day one.

Completely satisfied.

This is the program that can make that happen.

It’s all that and a bag of chips. (Do we still say that?)

What it’s not: An MBA. An eCommerce education. A place to bring your excuses.

Can you imagine having crystal clarity knowing how to:

  • Promote yourself organically?
  • Identify who you serve and the best way to call them in?
  • Shine and get them standing in line to buy from you?
You will learn how to take the information we give you and make it work for what you wanna do.

This is bite-sized high quality business education for all the mamas trying to make a name for themselves while dishing out chicken nuggets for the kids and trying not to lose their damn minds!

I’ve been training VAs and OBMs since 2015, and I’ve used every piece of software known to man.

I know what works, what doesn’t work, and what’s overkill. You can get in and get out with the information you need without falling down a rabbit hole.

What to expect in this course:

Every day for 90 days, you’ll get a video + activity.

We’ll set up everything from your social media profiles to your website, from your email marketing to your cart.

The content will be released every week, in case you’re an overachiever and want to work ahead, a binge-watcher who will do it in chunks, or a parent desperately trying to work in stolen moments and nap times.

The main idea? It’s always 100% doable.

DIY · 90 days of magic


  • 90 days of 5-minute daily video lessons and 5-minutes tasks delivered to your inbox DAILY
  • Access to the course on Kajabi
  • A personal planner + playbook to help you through it all



Got Questions? We’ve Got Answers.
Is this only for brand new business owners?
Not necessarily! If you hodge-podged your business together, you’re going to end up super organized and streamlined after this program. Alternatively, this is a really great way to launch a new business – or a new revenue stream within your current business – without burning out.
What’s different?
This program is designed for busy moms and keeps in mind how adults actually learn. You aren’t kids, I’m not gonna lecture you. I’ve got my own kids to lecture thankyouverymuch. I will give you the info you need in a succinct way so you can transform and roll out.
How much will this business cost for me to run long-term?

Glad you asked! The range with the software and programs recommended in this course range from $10 – $75 monthly, depending on the kind of business you are building. In comparison to the cost of running a traditional business with overhead for office space and more, you’ll quickly see how affordable it is to get started. (Plus, many of the accounts I suggest come with a free version or at least a free trial!) (Wanna save even more? Go yearly with your accounts, if you can.)

What do I need to make this happen?

You need an internet connection and a device to access it (your phone is totally fine), a willingness to change, and five minutes in your day to become the badass you always wanted to be.