AI for Impact

Discover How AI Can Help Your Small Business Thrive

AI for Impact: Harnessing AI for Success in Your Small Business

Discover How AI Can Help Your Small Business Thrive

Designed to help you explore how AI can make your work easier and more efficient, this new training from Cory Knobel and Dusti Arab is going to change how your day-to-day looks in the best way.

This isn’t a boring, do-nothing webinar—you’ll be using AI tools right there in session, learning step-by-step how to apply them to everyday tasks that make a measurable difference in your business.

In this hands-on webinar, you’ll:

  • Get comfortable with AI tools like ChatGPT and Claude, learning how to use them for tasks you’re already doing in your business.
  • Work through easy, guided exercises so you can see how AI fits into your workflow in a way that feels practical and manageable.
  • Hear examples of how small business owners are using AI to streamline their work—without needing to be tech experts.
  • Walk away with clear, actionable ways to start using AI in your business that feel doable, no matter your level of experience.

Save Your Spot!

This is your chance to learn how AI can help you work smarter and more efficiently—without the tech overwhelm. You’ll leave knowing exactly how to start using AI in ways that feel easy and accessible.

Get on the list here.

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Is This Webinar for You?

This webinar is designed for small business owners, freelancers, and entrepreneurs who:

  • Are curious about AI but feel unsure where to start or how it might fit into their business.
  • Want practical, hands-on experience with AI tools in a welcoming, no-pressure environment.
  • Feel like they’re juggling too much and are looking for tools that can simplify their day-to-day tasks.

What You’ll Walk Away With

  • Hands-on experience using AI tools, with guided steps to help you feel confident in trying them out.
  • A better understanding of how AI can fit into your business in a simple, effective way.
  • A customized action plan you’ll work on during the session, tailored to your specific goals.
  • Early access (+ bonuses!) to our upcoming workshop series for those who want to continue building on what they’ve learned.

Meet Your Instructors

Dusti Arab

Dusti Arab is a marketing strategist and the creator of Referral Worthy, a framework and podcast designed to help small business owners grow through trust, relationships, and referrals. With a diverse background spanning SaaS marketing, social media strategy, course creation, copywriting, and book marketing, Dusti has worked with businesses in nearly every industry to help them transform from being best-kept secrets into go-to names in their fields. In this workshop, Dusti will demonstrate how AI can seamlessly integrate into business strategies without relying on marketing gimmicks.

Cory Knobel, PhD

Cory Knobel is a PhD coach and strategy consultant with over a decade of experience in management consulting, AI, and data-driven strategy. As the founder of Acadalyst Coaching, Cory specializes in guiding professionals, particularly those in academia, through career transitions and leadership development. With certifications from Tony Robbins, iPEC Coaching, and Gallup, Cory’s expertise in coaching and leadership combines with practical tools to create lasting impact. His work with C-suite executives and university administrators offers a unique perspective on how AI and strategic planning can drive growth and change in businesses.