Hi, I’m Dusti Arab.

(Yes, really.)

I’m a content marketing strategist + director of marketing type, in search of wildly ethical brands to partner with and grow. I’ll help you do it with brilliant social media campaigns and content marketing efforts that have insanely good ROI.

 

By the numbers

  • 7+ years of experience
  • 50+ sites built and launched
  • 100+ clients happily served
  • Thousands of pages of copy written

Specialities

  • Social Media
  • Copywriting
  • Web Design
  • Industries: Cannabis. creative service providers, & coaches

Testimonials

Have you ever wished that you could sit side-by-side with someone who knows the ins and outs of email marketing, website design, social media campaigns, lead magnets, and sales funnels, have them quickly identify what needs to be done, and then actually have them do it, all while checking in with you to make sure it’s all working like you need and want it to? Yes? Dusti is your woman.

She helped me identify a strong lead magnet, create the sales funnel, write some amazing autoresponder copy, tweak some stuff on my website, and bam, we were done. And my list is growing. And I am grateful.

Karen C. L. Anderson

Author, The Peaceful Daughter's Guide To Separating From A Difficult Mother

You know that moment when you don’t have to work too hard to be heard, seen, and understood?

That’s what working with Dusti is like.

A good-hearted shepherdess, safely opening up the word garden of our soul and helping you tend to it.

Yeah, that’s her magic.

Annie P. Kirk

CEO, Red Bird Restorative Gardens

For years, I’ve resisted bringing a copywriter on board, and yet with the rate of growth of our company, I knew I needed help. I don’t trust the words of our brand with just anybody, but my gut told me that Dusti was someone that could be trusted.

Always listen to your gut! Not only did Dusti capture the essence of French Kiss Life right out of the gate, but she did it with such professionialism. If you’re looking for a word magician, look no further.  Dusti has the wand!

Tonya Leigh

CEO & Coach, French Kiss Life

Experience

Content Strategist + Creative Director

the reinvention co

 

  • Crafted the strategy and implementation plans for 100+ bold+brilliant brands from conception to launch for creatives, coaches, and cannabis companies
  • Managed a distributed team of 4-10 creatives to produce high-converting content marketing funnels
  • Continually improving SOPs based on most current best practices in content marketing
  • Launched multiple books, courses, and guides teaching content marketing

Social Media Manager

Cura Cannabis Solutions (Select Oil + Select CBD)

  • Developed concept map to guide the marketing department’s initiatives for the year, focusing on relevant moments nationwide for consumers to engage with
  • Managed digital marketing channels, including email marketing and social media
  • Increased ROI and relevant KPIs across all digital channels, increasing Instagram followers by 25% (Oil) and 128% (CBD) in six weeks.
  • Developed influencer campaigns to place product and increase brand awareness

Copywriter + Content Manager

Instapage

  • Created a high-quality, educational blog from the ground up
  • Boosted inbound links by 30% in 90 days by creating masterclasses on hot topics for our audience including A/B testing, LPO, and PPC
  • Increased site traffic with guest posting, tweetchats, and more
  • Managed a small creative team, including jr. writer and graphic designer

Portfolio

Dusti made a painful and intimidating process painless and fun! She was AMAZING at working with someone with little to no experience and making me feel like I run with the big dogs! She asks great questions and is able to get to know you and what you want pretty damn quick! She has a quick turnaround and produces beautiful work! I look forward to working with her more in the future! You can't go wrong with a woman named Dusti!
Brooke Forhan

Life Coach, brookeforhan.com

Hiring Dusti was one of the best business decisions I‘ve made recently. She immediately understood my vision, quickly recognized where and how her expertise could help, and then executed a plan flawlessly.

She has increased the efficiency of my business, creating more space for me to focus on the work I love. As a business owner, finding someone you can communicate well with and you can trust with your business is so important. And the peace of mind that comes along with that is invaluable. Dusti has given my business all of that and more. Mary Ward Lupinacci

Owner/Mindful Learning Specialist, Be Still Kids

Skills & Programs

  • Instagram for Business
  • Planoly, Later, etc.
  • Asana, Basecamp, etc.
  • WordPress
  • MailChimp, ConvertKit, etc.
  • Canva
  • Brand development + implementation
  • Creative content strategy and development
  • Social media marketing
  • Managing in-person and distributed creative teams
  • Event planning
  • Instagram for Business
  • Planoly, Later, etc.
  • Asana, Basecamp, etc.
  • WordPress
  • MailChimp, ConvertKit, etc.
  • Canva
  • Brand development + implementation
  • Creative content strategy and development
  • Social media marketing
  • Managing in-person and distributed creative teams
  • Event planning

“Life is too short to pretend you don’t like catchy Taylor Swift songs.”   – the internet